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Mainframe Technology Vendors DataVantage and PopUp Mainframe Announce Strategic Partnership

LONDON, UK, 1st October, 2025 — PopUp Mainframe Ltd, an enterprise software company dedicated to revolutionizing mainframe system delivery, and Direct Computer Resources, Inc, owners of DataVantage, a leading data management solution, today jointly announce their new working partnership to empower and accelerate mainframe innovation.

Harnessing the potential of the latest PopUp Mainframe X and Z Edition products and DataVantage DME Data Masking Express™, the partnership and reseller agreement promises to offer a highly capable solution to mainframe-based organizations looking to accelerate their business-critical application deliveries without compromising on data compliance.

“PopUp Mainframe aims to revolutionize the mainframe delivery process by offering a ready-to-use mainframe environment whenever you need it,” said CEO and Founder, Gary Thornhill. “Many IBM mainframe organizations face rigorous compliance controls and need robust data masking solutions to support their delivery processes. With their credentials as a leading mainframe data management provider, we are thrilled to partner with the DataVantage team to provide a compliant, virtualised mainframe delivery solution.”

Bill Vitiello, Co-Founder at Direct Computer Resources, commented, “PopUp Mainframe offers an innovative solution to mainframe organizations looking to accelerate their deliveries. Those same organizations must ensure data compliance through appropriate masking and management – and we’re delighted to satisfy that requirement via our proven mainframe data masking solution, DataVantage DME™. We believe this powerful combination will further enhance our mainframe customers’ goals of continuous improvement and innovation”.

Additional Information

Follow PopUp Mainframe and DataVantage on LinkedIn.

About DataVantage

Direct Computer Resources, Inc. is the owner and developer of DataVantage software, leading solutions that help organizations solve complex data management, security, and governance challenges. For 40+ years, DataVantage software has supported hundreds of Fortune 500 and Global 1000 organizations with proven technology that now helps businesses navigate the complexities of AI, cloud, and digital transformation.

DataVantage.com

About PopUp Mainframe
PopUp Mainframe is an enterprise software vendor that enables mainframe customers to deliver change faster and more cost effectively than ever.  Our name is derived from our product’s ability to enable mainframe development teams with an immediately available, fully functioning mainframe. This “pop-up” behaves the same as physical mainframe environments, and supports all popular mainframe subsystem applications, data stores and 3rd party development tools. It revolutionizes mainframe delivery by removing the most commonplace of challenges – bottlenecks – and dramatically reduces the cost of change.

The PopUp Mainframe X and Z Editions provide a functionally equivalent environment to z/OS to ensure the behaviour is predictable, regardless of the platform chosen. Separate editions offer flexibility for customers who want to be able to choose between x86 / cloud-based platforms (X Edition) or running on LinuxONE, or inside the mainframe IFL/KVM Linux environment (Z Edition).

By providing you with your own low-cost, on-demand environments, PopUp Mainframe revolutionizes mainframe delivery.

www.popup-mainframe.com

Contact:
marketing@popup-mainframe.com and info@datavantage.com SOURCE PopUp Mainframe and DataVantage